Writing
Projects I delivered — including what didn't work. Uncomfortable truths & Observations
How I mobilized 2,000 developers into a Guinness record in one day
Google Cloud's Agentic AI Day set the Guinness record for the most participants in an agentic AI hackathon. The community-side mobilization funnel that filled the room.
Aug 2026 · 5 min Tools I shippedWhy 41% of Dev Library authors came back for a second byline
I ran Google Dev Library as technical maintainer from 2023 to 2025. 358 developers earned their first byline on a Google property. Two in five came back. The publishing pipeline that made them return.
Aug 2026 · 6 min The state of the fieldMaking Educators a first-class program at Google for Developers
Educators were a subcategory when I started. Three years of representing them to global stakeholders landed them alongside engineering and startups. How a category becomes a category.
Aug 2026 · 5 min Programs I builtHow I rolled new safety rules to 300 partners with zero incidents
Google policy changed. Every partner program in India had to comply without grinding to a halt. The tiered rollout, the runbook, and the cadence that made zero incidents the boring outcome.
Aug 2026 · 5 min Programs I built60,000 Gemini API adoptions came from a partner network, not a campaign
The India Edu Program by Google for Developers drove 60K+ Gemini API developer adoptions. Not a launch campaign. A faculty-enablement pattern that multiplied one trained instructor into a cohort of adopters.
Aug 2026 · 5 min The state of the fieldAlmost nobody has actually tried this yet
84% of people have never used AI. That is not a reason to wait — it is the reason the operators who build their own tools right now get a long head start.
Aug 2026 · 4 min Programs I builtMore members won't fix an engagement problem
Growth makes whatever is already there louder. My referrals went 4x on ten creators, not forty — and adding thirty more would have made it worse.
Aug 2026 · 4 min Proving the workTwo numbers per source is most of community attribution
Before you build a schema, run this. Two numbers per source — how many showed interest, how many converted — and where your growth is stuck becomes obvious.
Aug 2026 · 4 min The state of the fieldLeaving community doubles your odds of getting promoted
A study that followed 86 people for 11 years found 28% of those who stayed reached Director or VP. Of those who left, 60% did. What that number really measures.
Aug 2026 · 5 min Proving the workYour creator program is training the models that recommend you
Share of voice means where you show up on a channel. Share of model means whether an AI names you when a developer asks. How I'd track the second one.
Aug 2026 · 5 min The state of the fieldWhy DevRel gets cut first
Two in five DevRel programmes have no formal budget, and a third are under pressure to show metrics they were never set up to produce.
Aug 2026 · 5 min Proving the workThe community metrics that survive a budget review
Which DevRel and community metrics hold up when someone is deciding whether your programme continues — and what attribution still can't tell you.
Aug 2026 · 5 min Proving the workHow to prove what your developer community returned, without engineering help
A DevRel attribution schema you can actually build: four tables, an Apps Script to Looker Studio pipeline, and no engineering time required.
Jul 2026 · 6 min Tools I shippedI can't write production code. I shipped the internal tool in a week anyway.
The third-party tracker was under-counting our creators. So I specced and shipped a replacement in a week — and the spec, not the code, was the hard part.
Jul 2026 · 6 min Programs I builtThe streak system that never punishes creators
Most streak mechanics take something away when you stop. This one pauses instead — four states, nothing lost, and a re-entry path that stays open.
Jul 2026 · 5 min Programs I builtWhy I paid creators for the video, not the views
Per-view and per-signup payouts both quietly ruin the content. The flat-fee and points structure I used instead, and how to define the content types.
Jun 2026 · 6 min Programs I builtHow I designed a five-tier ambassador program that 4x'd creator referrals
A developer ambassador program built from zero: why tier is one rolling number, not follower count, and how ten creators became a 4x lift in referrals.
Jun 2026 · 5 min Tools I shippedHow I automated 40 hours of weekly busywork out of a 300-partner program
Google Apps Script, Sheets and Looker Studio, built by the person who needed them. The rule that made it work: automate the handoffs, never the judgment.
Feb 2026 · 6 min