Vishal Das — Writing https://kindavishal.js.org/writing Write-ups on building developer community, DevRel and creator programs — how they were designed, how they were measured, and what went wrong. en Mon, 03 Aug 2026 09:00:00 GMT Your creator program is training the models that recommend you https://kindavishal.js.org/writing/share-of-model-creator-content https://kindavishal.js.org/writing/share-of-model-creator-content Mon, 03 Aug 2026 09:00:00 GMT Share of voice used to mean where you show up on a channel. Now it also means whether an AI names you when a developer asks what to use. Here's how I'd track it. The community metrics that survive a budget review https://kindavishal.js.org/writing/community-metrics-budget-review https://kindavishal.js.org/writing/community-metrics-budget-review Sat, 01 Aug 2026 09:00:00 GMT Which DevRel and community metrics hold up when someone is deciding whether your programme continues — and what attribution still can't tell you. How to prove what your developer community returned, without engineering help https://kindavishal.js.org/writing/community-attribution-layer https://kindavishal.js.org/writing/community-attribution-layer Wed, 22 Jul 2026 09:00:00 GMT A DevRel attribution schema you can actually build: four tables, an Apps Script to Looker Studio pipeline, and no engineering time required. I can't write production code. I shipped the internal tool in a week anyway. https://kindavishal.js.org/writing/tubemonitor-vibe-coding https://kindavishal.js.org/writing/tubemonitor-vibe-coding Thu, 16 Jul 2026 09:00:00 GMT The third-party tracker was under-counting our creators. So I specced and shipped a replacement in a week — and the spec, not the code, was the hard part. The streak system that never punishes creators https://kindavishal.js.org/writing/creator-streak-system https://kindavishal.js.org/writing/creator-streak-system Fri, 10 Jul 2026 09:00:00 GMT Most streak mechanics take something away when you stop. This one pauses instead — four states, nothing lost, and a re-entry path that stays open. Why I paid creators for the video, not the views https://kindavishal.js.org/writing/creator-payout-design https://kindavishal.js.org/writing/creator-payout-design Tue, 30 Jun 2026 09:00:00 GMT Per-view and per-signup payouts both quietly ruin the content. Here's the flat-fee and points structure I used instead, and how to define the content types it depends on. How I designed a five-tier ambassador program that 4x'd creator referrals https://kindavishal.js.org/writing/firecrawl-ambassador-tier-system https://kindavishal.js.org/writing/firecrawl-ambassador-tier-system Wed, 17 Jun 2026 09:00:00 GMT A developer ambassador program built from zero: why tier is set by one number, why that number is a rolling average, and how ten creators became a 4x lift in referrals. How I automated 40 hours of weekly busywork out of a 300-partner program https://kindavishal.js.org/writing/apps-script-partner-automation https://kindavishal.js.org/writing/apps-script-partner-automation Wed, 11 Feb 2026 09:00:00 GMT Google Apps Script, Sheets and Looker Studio, built by the person who needed them. The rule that made it work: automate the handoffs, never the judgment.