Open for full-time roles

I build profitable developer communities that people actually want to be in.

Community work is often hard to measure. I build the layer that makes it measurable. The same numbers that show what developers gained also show what the business got back.

Most recently built the creator and community function at Firecrawl, where creator-attributed referrals grew 4x (1.7K → 7.2K weekly). Before that at Google, built a profitable 300+ partner ecosystem and a 3,500-person mentor network across India that supported the professional growth of 150K+ early-career developers.

See what I've done ↓ or request my resume →

Trained GitHub Campus Expert & Meta Certified Community Manager

How I Work

Community is not a cost center. Here's the why.

Two questions are hard to answer in most community work. What did a member actually get out of this? And what did the company get back? I build programs where both are answerable, backed by data, and come from the same system.

What do members actually get?

People join for different reasons. Some want to learn, some want an audience, some want recognition for work they already do. I design rewards around what members actually value — early access, mentorship, visibility, and real support for their growth. I also make sure what the program gives back is worth what it costs, so it keeps running instead of ending with a budget cycle.

What about the attribution layer?

Showing what community work returned usually needs engineering time, and that time is hard to come by on any team. I build it myself — that's the edge I bring from an engineering background. At Google I automated the data collection and reporting, which made the program's impact visible and took manual work off my plate. At Firecrawl I shipped affiliate tracking down to each partner, and the team used it to decide payouts.

Both sides read the same numbers

This is a habit I've built over a decade — across independent communities, GitHub, CodeChef, Google, and Firecrawl. The numbers that show what developers gained are the same numbers that show leadership what the program returned, so member value and business returns stop being two separate arguments. And communities that feel unfair or unsafe stop growing. Clear rules and good moderation aren't extras. They're what keeps the numbers going up.

Selected Work

Here's what that looks like in practice.

Firecrawl Attribution

Building the attribution layer that made partner ROI measurable at the individual level

Nothing tracked which partners were actually bringing in signups. I built that tracking from scratch. The same system now works out what each partner gets paid and what the program returned. One system, both answers.

Result

What the team now uses to decide every partner payout

Firecrawl AI Infrastructure

Building a partner ecosystem from zero at a Series A AI startup

Firecrawl had no partner program. I built the four programs — Ambassador, Firestarter, Affiliate, and Student. I signed 10 creator partners in 4 weeks. Then I built the tracking to show what each one was worth.

Growth

Creator-attributed referrals grew 4x (1.7K → 7.2K weekly)

Google Education

Scaling a cloud skills program across 200+ Indian colleges

The challenge: get cloud skills into hundreds of colleges with very different setups and staff readiness. I wrote the playbook and negotiated with each institution. Then I designed a rollout that backed the strongest partnerships first while bringing the slower ones along.

Scale

200K+ learners reached across 200+ institutions

Google AI / ML

Getting developers to actually adopt Gemini API

Google had a powerful AI product. My job was to get developers from "interested" to "building with it." I picked which partners to start with and designed the workshop program. Then I split partners by how far along they were — depth for advanced teams, breadth for newer ones.

Result

60K+ Gemini API developer adoptions

Google Trust & Safety

Keeping a partner ecosystem safe without breaking developer velocity

New safety rules had to reach every partner program — protecting members without grinding everything to a halt. I worked between Legal, Product, and DevRel to turn strict policy into rules partners could actually follow. Then I rolled it out across partners at very different levels of readiness. Communities that stop feeling safe stop growing.

Result

Zero compliance incidents during national rollout

Internal Tooling

Automating away 40 hours of weekly busywork

Partner onboarding was a manual nightmare — forms, approvals, data entry. I built Apps Script workflows that automated the whole thing. I added dashboards in BigQuery and Looker Studio so people could check things themselves. The team got their week back.

Savings

~40 engineering hours reclaimed every week

Career

Where I've done this

The same approach at every scale — from communities I started myself back in 2018, to a 3,500-person mentor network at Google, to building a creator programme from zero at a Series A startup.

May 2026 – Jun 2026

Firecrawl

Creator & Community Lead

Series A web-data company for AI. Built the partner and creator programs from zero — Ambassador, Firestarter, Affiliate, and Student. Grew creator-attributed referrals 4x (1.7K → 7.2K weekly). Built the affiliate tracking the team now uses to decide payouts.

May 2022 – Dec 2025

Google

Developer Community & Program Manager

Built and scaled a 300+ partner ecosystem across India, drove 70K+ Vertex AI activations and 60K+ Gemini API developer adoptions. Designed engagement strategy, exceeded quarterly OKRs by 50%, and piloted a new revenue channel (Google Workspace for Education) through the partner network.

Nov 2020 – May 2022

CodeChef

Community Manager

Grew the college partner network from 100 to over 300. Ran workshops and online campaigns, and set up a Discord community for each one under the CodeChef Colleges program. Signed MoUs that made CodeChef the default platform for coding and competitive programming in class.

Your org here

Developer Community & Program Manager

This card is empty on purpose. If you're growing a developer community and want it to pay for itself, I'd like to hear about it.

Let's talk →

Beyond Work

Things I care about

Mozilla Punjab — Community Lead

Started and still lead an open source community built around inclusion and togetherness. This is where I learned how communities actually work, long before it was my job.

Since 2018 · Open Source · Community

GitHub Campus Expert

Trained through GitHub's eight-week programme, then spent two and a half years helping student leaders champion open source at their colleges.

2019–2021 · GitHub · Student Communities

Mozilla Rep

Mobilised and supported regional Mozilla communities, running hands-on workshops to promote open web standards.

2020–2022 · Community · Open Web

Gatsby Maintainer

Helped keep the Gatsby project running for two years — reviewing React contributions and improving docs so newcomers could land their first PR.

2019–2021 · Open Source · React

Knine.ngo

Built a full-stack donation platform for animal welfare. Raised INR 2.5M+ for rescue operations.

Full Stack · Impact

TubeMonitor

Built TubeMonitor (Next.js + Supabase) — an internal tool tracking creator performance and competitive share-of-voice.

Next.js · Supabase · Internal Tools

I build profitable developer communities that people actually want to be in.

Community is not a cost center. Here's the why.

What do members actually get?

What about the attribution layer?

Both sides read the same numbers

Here's what that looks like in practice.

Building the attribution layer that made partner ROI measurable at the individual level

Building a partner ecosystem from zero at a Series A AI startup

Scaling a cloud skills program across 200+ Indian colleges

Getting developers to actually adopt Gemini API

Keeping a partner ecosystem safe without breaking developer velocity

Automating away 40 hours of weekly busywork

Where I've done this

Firecrawl

Google

CodeChef

Your org here

What I work with

Things I care about

Mozilla Punjab — Community Lead

GitHub Campus Expert

Mozilla Rep

Gatsby Maintainer

Knine.ngo

TubeMonitor

How I am to work with.

Things I'm thinking about

Essays on Developer Ecosystems, Communities, and Building

Need a community developers love that also pays for itself?