Writing

Almost nobody has actually tried this yet

Aug 2026 · 4 min

More members won't fix an engagement problem

Aug 2026 · 4 min

Two numbers per source is most of community attribution

Aug 2026 · 4 min

Leaving community doubles your odds of getting promoted

Aug 2026 · 4 min

Your creator program is training the models that recommend you

Aug 2026 · 4 min

Why DevRel gets cut first

Aug 2026 · 5 min

The community metrics that survive a budget review

Aug 2026 · 4 min

How to prove what your developer community returned, without engineering help

Jul 2026 · 5 min

I can't write production code. I shipped the internal tool in a week anyway.

Jul 2026 · 5 min

The streak system that never punishes creators

Jul 2026 · 4 min

Why I paid creators for the video, not the views

Jun 2026 · 5 min

How I designed a five-tier ambassador program that 4x'd creator referrals

Jun 2026 · 4 min

How I automated 40 hours of weekly busywork out of a 300-partner program

Feb 2026 · 5 min